by Nagendra Mishra
on 31-08-2020

Search Engine Marketing

5 Ways Search Engine Marketing Will Profit Your Business

Small and big businesses alike are all on the same worldwide web (internet) putting in all their efforts to stand out from the crowd. They know it is their brand’s persona that will attract customers and keep them hooked to their products. So the marketing strategies are shaped in such a manner as to satisfy the customers by helping them with their desired product or service. SEO and SEM prime factors affecting the ranking of a website. The content and quality of the website affect how your website is ranked on Google’s Search Engine Results Page (SERP). All companies struggle to come on the first page of the results page.

SEO uses unpaid methods to bring traffic to your website while SEM requires paid marketing techniques like Pay Per Click (PPC), Paid Search, remarketing, and Display Advertisement.
Some small business owners feel that SEM is not required or not applicable to their growth in sales. But it is not true; all types of businesses can benefit from SEM. Let us take a look at the top 5 ways SEM Profits your Business.

Easy Tracking of Followers
Once you post an advertisement online, you just have to sit back and wait for the results. As an advertiser, you get to know all activities related to your ad. How many people saw your ad? Who clicked your ad? Which location gave maximum likes? All information at one place itself. Even if the ad did not perform well, you can alter some elements and reevaluate your plans. The important benefit here is that you know what is working and what must be scraped right away for genuine brand awareness.

Your Target Audience is Right There
About 90% of people look for a product or service online before deciding on purchasing it from the stores. This means your target audience is right there in the internet. You just have to place an appropriate advertisement with a catchy tagline and appealing image. Search Engines drive more traffic to websites with relevant information and error-free content. It is a jackpot if your brand name appears when people are actually searching for it. SEM gives faster results than SEO and Social Media Marketing.

Paid but Affordable
Though SEM uses paid advertisement it is quite economical for most businesses. It is much more affordable than traditional advertisements. Unlike television or a newspaper ad, SEM advertisements are focused on a filtered audience list for better visibility. This will ensure that there are no unwanted clicks but only genuine customers. If you feel a particular ad is not performing well you can immediately stop it. Thus, SEM gives you total control over your marketing campaigns.

Perfect for Local Marketing
Local marketers looking to get some exposure can rely on SEM techniques for instant recognition. When people search for their local services nearby them, they are redirected to the business listing or ad listing of that particular service.

SEM Results Give useful customer data
By analyzing the most0-asked queries from the PPC campaigns you will be able to understand what is the search pattern. You will get an idea about what people are searching for recently or repeatedly. Once you get familiar with the search intent of the customer it becomes easier to set ad content. It is useful information to modify or rework your landing page data for successful conversion.

SEM Brings Genuine Leads
The prime benefit of using a search ad is the ability to control who sees your ad. This is a crucial point in attracting only legit customers. By creating a custom audience you are allowing only a set of people to engage with your ad. You can target your PPC search ads to specific locations. The traffic received from paid ads is much more genuine than those from SEO.

Summary

Search Engine Marketing gives brands the power to focus on the target audience without going overboard with marketing techniques. It is the most flexible, affordable, and beneficial marketing method for all types of businesses. It is important for businesses to keep a dedicated team for SEM to achieve useful insights about customer behavior and gain maximum conversion.

About Author

Nagendra Mishra

Director , Visualytes Limited

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