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WHAT’S BETTER THAN A HORSE? PART 2
Part 2: Understand your sales funnel and own it, from top to bottom In case you’re not familiar with the concept of customer journey, any customer (/potential customer) can be said to go through a number of awareness stages before they complete their purchase. This is the case whether it’s a long-re...
HOW TO BE HEARD AMIDST THE COMPETITIVE FOREST
If a tree falls in a forest and no one is around to hear it, does it make a sound? YES OF COURSE IT DOES. Sounds are just vibrations travelling through the air. The laws of physics don’t change when no-one is around to check on them. Fortunately, when Mother Nature lays on the spectacle of a falli...
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